Six months on from the General Data Protection Regulation ("GDPR") coming into force, GDPR is having the desired effect with a largely positive impact on consumer opinion in relation to personal data being collected and stored by organisations. This report discusses the impact GDPR is having on organisations and how consumer perceptions and behaviours are changing as a result.
The GDPR has now been enforceable for six months, but so far has it had the impact the regulators desired, and the public appear to crave, in enhancing individuals' privacy? To understand this, Deloitte surveyed a sample of both consumers and organisations across 11 countries within and outside the EU to gain insights into attitudes towards privacy since GDPR came into force on 25 May 2018.
Our survey indicates that consumer awareness has risen, 58% now reporting to take more caution when sharing their personal information online than pre-GDPR, and 48% of organisations have invested significantly to improve their compliance. The survey also reveals some contrasting observations - five of these insights are outlined below.